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Bland Facebook Metal - "Pure Holocaust" Review (3%)

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Pure Holocaust
Pure Holocaust by Immortal.

So, according to Pitchfork and the mainstream media, this apparently is some masterpiece of black metal or something.

Well, it certainly is a piece if shit.

However, Pure Holocaust certainly is not a pinnacle of black metal or of any genre of music.

Much to the contrary.

I get raw black metal. I enjoy the style a fair bit, whether from Phantom's Divine Necromancy, Von's Satanic Blood, Cobalt's Gin or Darkthrone's A Blaze in the Northern Sky... but this? This sucks, plain and simple.

Pure Holocaust has far more in common with goth metal, in terms of stylistic traits and presentation, than with actual black metal music.

And though the two styles may appear somewhat related to the novice ear, one is legitimately evil and one is try-hard garbage.

I'll let you guess which one is which.

And of course, to which category the turd Pure Holocaust belongs.

This is not an album designed to evoke deep and unsettling emotions... this is an album designed to be shared on social media platforms like Faecbook and Youtube.

This album ranks alongside Gorgoroth's Antichrist and Dimmu Burger's Enthrone Darkness Triumphant in terms of raw shittiness.

And that's not a good thing.

Pure Holocaust is just poser facebook metal.

Bland Facebook Metal

Immortal
Immortal.

Simple and unmemorable riff patterns, forgettable generic blast-beats, a total lack of atmosphere and a lot of poorly performed vocals about "holocaust skies" and "satanic Norse blizzards".

Therein lies the album Pure Holocaust.

A simple matter of listening to generic and overproduced goth metal while trying to find elaborate and often nonsensical reasons why it doesn't suck as much as anyone with room temperature IQ would freely admit.

But can such a generic album succeed at eliciting genuine emotion, or are the masses simply overreacting due to Pavlovian media worship that conditions them to associate anything "satanic" with quality black metal?

The answer is a little bit of both, but much more of the latter than the former.

How much you'll be impressed by Pure Holocaust depends heavily on how much of a wuss you are, and on how much you can suspend your disbelief and immerse yourself in commercialized "Dorito black metal" scene that Immortal pioneered.

I'll cut right to the chase on this one: I don't like Pure Holocaust very much, and I think the amount of "buzz" surrounding this release is way out of proportion.

This album's success and popularity seem to be the direct result of it being primed for social media.

Everything on this album practically screams commercial.

Even the song lengths, between 3 and 5 minutes, are specifically tailored for Facebook and Youtube shares.

That's the perfect length for getting a quick "black metal" satisfaction before moving on to the next video.

To put it simply, the pseudo-atmosphere on Pure Holocaust is cheap and easy, which makes for cheap and easy YouTube videos, which makes for cheap and easy exposure, which makes for cheap and easy success.

Pure Holocaust is bland Facebook metal, avoid.

Pure Holocaust score: 3/100.

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